
People Power Is So Back!


Populism. (Oxford Dictionary) A political approach that strives to appeal to ordinary people who feel that their concerns are disregarded by established elite groups. Digital Populism. (Hyver Dictionary) By leveraging today’s digital tools, the residents of a community can collectively self-determine and advance their personal interests faster, cheaper, more fairly, more efficiently, more democratically, more transparently, more optimally, more competitively, more communally, and more aligned to the Public will than any elected politician or political establishment ever could . . . or ever would. But to do so, we must all Think Different.
Question: What differentiates you from the other district 4 candidates?
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Answer: I believe that the choices being made by our local politicians are consistently out of touch with those of my district 4 neighbors. While my fellow candidates (and incumbents) fumble to understand the "pulse" of our district, I've spent the last several years developing a data collection and analysis tool such that every voter can conveniently pitch their ideas to fellow district members, ideas that will forge the community consensus on the variety of issues affecting our district, neighborhoods, families and selves.

Question: What major social change would you like to see in Santa Cruz?
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Answer: My number one hope is that there will come a day when Santa Cruzan's who hold non-establishment views are no longer afraid to speak out and are offered a fair, accessible, safe and equitable platform to do so. A Groupthink mentality continues to pervade our local culture and prevents ordinary residents from properly expressing alternative ideas and solutions from those in whom we have entrusted to represent our interests.
Does Your Voice Matter To City Hall? should it?
Here's the unfortunate fact. The answer to the first question is ABSOLUTELY NOT! They stopped listening to you a long time ago and it's likely why you stopped getting (or ever got) involved in local politics. Simply put, welcome to the list of the politically irrelevant. The answer to the second question is obvious: that depends on you. But, once you yield away your power to them at the ballot box, your city leaders get to define their narratives, then dictate THEIR priorities and prescriptions to the problems that, ironically, were created by their poor policy choices and oversights (i.e. a "doom loop"). it's like asking a poor carpenter to fix his own mistakes. But, why and how has this happened? By monopolizing the narratives AND the platforms (i.e. a compliant press, rampant social media censorship (yep, that's you Nextdoor), a captured city council agenda, and antiquated & cumbersome communication tools for the electorate) that manage their policy messages, the vast majority of us willingly drink the Kool-Aid and vote in the same types of ideologues who advance their OWN agendas, their underlying PARTY'S agenda, and the agendas of the LOCAL POWER CABAL with few to no avenues for any effective resident pushback (case in point ... the destructive force-feeding of high-density, New York City-style housing projects onto a small beach community). we're constantly playing defense just to preserve, let alone advance, our individual rights, our property rights, our business profitability, our wallets, our households, our safety, our children, our culture and our futures from their incessant incursions. Our political system has become bloated, overly-intrusive, nebulous, statist, and captive ... a once-noble experiment that no longer represents the interests of the ordinary resident. In today’s "representative" democracy, local leadership is convinced that only government knows what’s best for the people, so asking the electorate what it thinks is simply a waste of their time and yours. But, HELLO?!!! it's tHE PEOPLE who naturally know what's best for THE PEOPLE and WE THE PEOPLE must start steering the decision-makers back toward OUR shared vision for prosperity (i.e. the Public Will), as they have lost complete sight of it. Yet, while one may be understandably skeptical, even cynical, whether such a seismic shift in our local zeitgeist is even possible, there's good news on the horizon. Such a fundamental change is just around the corner ... if you choose its path.
Question: What will be your biggest campaign challenge in 2026?
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Answer: That's simple ... WAKING UP VOTERS to Think Different! Voters are used to voting in the same repetitive way for establishment candidates in Santa Cruz. We all know who these candidates are based on their typical list of postcard endorsers. I'm here to challenge voters to take a fresh path that pushes them out of their comfort zones, to let go of their allegiances and to begin to think independently and critically again.
Question: You also ran for the same city council seat in 2022. What is the primary difference between your 2022 and 2026 campaigns?
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Answer: In 2022, my "Think Different" campaign garnered 7.5% of the vote with no name recognition, a $2500 campaign budget and a platform founded solely on a theoretical principle advocating for greater resident inclusion and empowerment in the local policy dialogue. Between that time and today, I have developed a digital tool to turn that vision into a reality. This evolution from a simple idea (2022) to a physical tool (2026) was always part of my long-term strategy.

ReSTORING The "Public will" Begins With You!

As a nonpartisan and independent candidate for the Santa Cruz District 4 City Council seat in 2022 and 2026, my unwavering goal has always been to re-empower local voices by "decentralizing" and "rebalancing" the top-heavy distribution of decision-making power that is concentrated in the hands of the few and powerful in Santa Cruz and to transfer much of that power back to you >> the resident. Yes, you heard that right! As your proxy, I won't dictate which policies are best for you and your community. This is how our current system operates today … and it is failing ordinary residents. Rather, I will advocate from the community consensus the policies, from large to small, that offer the best pathways to help you advance YOUR interests and those of district 4, not the interests of a politician, a political party, a powerful special interest or a noisy pressure group. I plan to do this through a unique paradigm shift in how an elected leader communicates with a constituency through a cost-free, convenient, easy-to-use software platform that dynamically models the community consensus (Public Will) on the important issues, then leverage that information in support of policy advocacy. I coin it ... DIGITAL POPULISM ... a burgeoning political movement powered by a first-generation browser software called ECHO. ECHO is an all-inclusive platform for the "politically irrelevant," built for registered district 4 voters and, of equal importance, non-voting district 4 stakeholders (e.g. unregistered resident voters, business owners, employees, advocacy groups, religious organizations, and others). ECHO is a virtual town hall on steroids, an ideas-based influencing platform inspired, designed and developed by yours truly between 2023-2025 (see slide show and learning resources to discover more about ECHO's basic operation and empowerment features). This election offers a clear choice in district 4: maintain the status quo by resigning yourself to remain powerless in the choices made for your community or consider a fresh new path for re-shaping your community in your image, not theirs!
On your marks, get set ... Get Heard!!!
Everyone deserves a genuine voice for political change in Santa Cruz. I encourage all district 4 voters and stakeholders to register accounts on ECHO during the open registration period from April 1 to May 31, 2026, in order to experience ECHO during this trial period, to set up their own virtual interest groups and coalitions, to join others' groups and coalitions, and to exercise ECHO's unique features through a complete Monthly Voting Cycle. In conjunction with your own evaluations, I am dedicating myself to several stakeholder campaign challenges that will, beyond a reasonable doubt, demonstrate the 100% reachability, inclusivity, ease-of-use and empowerment features of the ECHO platform. Welcome to the "senior Challenge," the "homeless Challenge," and the "restaurant Challenge." This one month activity (a complete ECHO voting cycle) will take place between May 1, 2026 to May 31, 2026.


Work with a single Senior Citizen Advocacy Group in Santa Cruz to create a stakeholder group on ECHO and sign up several of its employees to endorse policies beneficial to the district 4 senior community. The specific organization is to be announced on or before May 1, 2026.


Work with two Homeless Advocacy Groups to form two ECHO stakeholder groups, then form a single coalition of the two groups to endorse policies beneficial to the district 4 homeless community. The specific organizations are to be announced on or before May 1, 2026.


Work with three Downtown Restaurants to form three ECHO stakeholder groups, then form a single coalition of the three restaurants to endorse policies beneficial to district 4 restaurants. The specific restaurants are to be announced on or before May 1, 2026.
Digital Populism ... at last, at your fingertips!
Vote Greg Hyver for Santa Cruz City Council District 4 on June 2, 2026
​​Join the Digital Populist movement and help our campaign through your tax-deductible donation. Spread the word!















